Operations were halted back in 2022. 

Current CEO, founder Thom King transitioning to chief innovation officer.

Aims to improve mouthfeel.

Management is focused on developing new products for the long term.

Raymond Nogael replaces Olivier Sergent.

Newer technologies include sweetness enhancers and flavor maskers that can overcome off notes.

Buns and rolls sales have outpaced other bread categories in both the center store and perimeter. 

Taking advantage of R&D tax credits can help commercial bakeries enhance productivity and improve employee engagement.

Limited-time flavor was much requested by fans.