WASHINGTON — Todd Hale, senior vice-president of consumer and shopper insights of The Nielsen Co., will lead off the morning business sessions on March 17 at the 2014 American Bakers Association Convention in Scottsdale, Ariz.

In keeping with the 2014 convention theme, “Thinking Outside the Box to Shape the Future,” Mr. Hale’s presentation will examine why the economic recovery is not as evident in consumer packaged goods retailing as it is in other markets and how the baking industry can collaborate to accelerate growth. Mr. Hale will draw from more than 33 years of consumer research experience to share his insights on potential factors affecting sales in this category and whether this is a short- or long-term issue.

Mr. Hale has been with Nielsen for 27 years, where he has held various marketing and sales management positions within advertising/product testing, advanced analytics and consumer panel practice areas. As senior vice-president of consumer and shopping insights, he is responsible for creating thought leadership content and delivering client and industry presentations.

“We are thrilled to have Todd return to the A.B.A. Convention,” said Robb MacKie, president and chief executive officer of the A.B.A. “As we keep our eye on innovation at this year’s event, it is imperative that we provide our attendees with a discussion on the state of consumer confidence and its effects on our industry. Todd is just the expert to give us this vital perspective.”

Following Mr. Hale’s presentation, the morning business sessions will feature industry influencers and retail customers analyzing challenges and opportunities in the baking industry. The interactive discussions throughout the convention will focus on how innovation is shaping the industry’s future and how the industry is evolving in response.