New line includes 12-grain, semolina, white and sprouted grain varieties.

VINELAND, N.J. — Bridor Inc., a baker of European bread and Viennese pastry, has introduced a Soft Artisan Bread line. The line includes 12-grain, semolina, white and sprouted grain varieties.

“Our new line lets customers capitalize even more on the artisan bread trend that is sweeping the country, while broadening choices in the booming sandwich breads category,” said Jean-Pierre Hyacinthe, vice-president of innovation and development, Bridor North America. “We’re also meeting consumer demand for natural, preservative-free, whole grain options while upholding the highest taste, appearance and quality standards that are the hallmarks of artisan baking techniques.”

According to Bridor, the new soft bread line is an “ideal sandwich carrier” due to its “balanced crust and crumb proportion that lets them retain their filling without the mess and drips.” The soft artisan bread line can remain fresh for up to four days at refrigerated temperatures, Bridor said, and is pre-sliced, prebaked and features a flatter bread design.