HORSHAM, PA. — Bimbo Bakeries USA, through its Sara Lee, Nature’s Harvest and Bimbo bread brands, has launched its “Eat Well, Play Happy” contest, which will award one winner a new playground for his or her school valued at $50,000.

“Recess and time outdoors are great sources of exercise and wellness, and critical in keeping kids happy and healthy,” said Marlene Sidhu, brand manager for Sara Lee bread. “We focus daily on the importance of eating healthy and great nutrition, but we also wanted to invest in the effort to encourage kids follow their natural instinct to get outside and get moving.”

To enter the contest, entrants 18 years and older will be asked to write an essay of 200 words or less in English or Spanish on why their school needs a new playground. In addition to winning a playground for their school, the winning entrant will win a backyard playground valued at $3,000. Contestants also may enter for a chance to win other prizes, including a bike with helmet, golf sets, skateboards and more. The seven-week contest ends Sept. 19.