No idea is a bad idea — that’s Snak King’s philosophy when it comes to new product development. With so much private label and co-manufacturing business on top of its own brands, Snak King’s R.&D. team must stay at the ready to try anything and everything.

“Often, a customer will come to us with an idea, and we’ll make it happen,” said Joe Papiri, vice-president of sales and marketing. “Also, we have ideation sessions in our own company where we come up with some crazy ideas, and then we look at what’s in the market and what consumers want. Sometimes the equipment will inform new products.”