BATTLE CREEK, MICH. — The Kellogg Co. is giving fans of its Eggo brand another breakfast option with the launch of Eggo Breakfast Sandwiches. The new breakfast sandwiches feature eggs, melted cheese and sausage or bacon all stacked between slices of soft waffle-style bread baked with a touch of maple flavor.
“Moms are always on the hunt for delicious, warm breakfast options that everyone in the family will love,” said AnneMarie Suarez-Davis, vice-president of marketing and innovation for Kellogg’s Frozen Foods. “New Eggo Breakfast Sandwiches give parents a tasty choice to help start their family’s mornings.”
Eggo Breakfast Sandwiches come in three varieties: sausage, egg and cheese; bacon, egg and cheese; and egg and cheese. Eggo Breakfast Sandwiches are available nationwide in the frozen breakfast sandwich section of the freezer aisle for a suggested retail price of $5.99.
Eggo waffles were introduced in 1953, and Kellogg bought the brand in 1968. In addition to waffles, Kellogg makes pancakes and French toaster sticks under the Eggo brand. In March 2014, Kellogg expanded its Eggo line with the launch of Eggo Bites, microwavable, portable pouches of bite-sized, flavored waffles or french toast.
