CHARLOTTE, N.C. — Snyder’s-Lance, Inc., which earlier this week unveiled a new logo and tagline, has created a new snack food division with a focus on developing innovative and better-for-you snacking options. The new division is called Clearview Foods and will concentrate its efforts on growing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products.
“With our new Clearview Foods division, we are in a stronger position to satisfy our consumers’ desire for healthy snack choices that deliver on taste and quality,” said Carl E. Lee Jr., president and chief executive officer of Snyder’s-Lance, Inc. “Clearview is uniquely positioned to succeed by leveraging the company’s distribution network, R.&D. capabilities and manufacturing to drive growth. We are combining the entrepreneurial spirit of this division with our corporate scale to better serve the expanding snacking needs of our consumers and retailers.”
Peter L. Michaud, former vice-president of Snack Factory, has been named senior vice-president and general manager of the Clearview Foods division.
“We all know that consumers are evolving the way they think about their snacking choices,” Mr. Michaud said. “Rather than shopping by a specific product category, they are seeking products that offer benefits aligned with their desire to eat healthier and adjust with their changing lifestyles. The future to us is all about better understanding these consumer behaviors and offering brands to satisfy them. We are also seeing a shift with our retail customers who have adjusted their shelf sets to offer healthier snacking options in locations across the store to cater to different lifestyle occasions.”
Along with the creation of the new division, Snyder’s-Lance has introduced a new logo for the division inspired by Snyder’s-Lance’s strategy and corporate direction. The logo for Clearview Foods features primary colors, an icon and a recurrence of the corporate tagline, “Snacking is our passion.” Together, Snyder’s-Lance believes the new logo, icon and tagline offer a clear perspective on the division’s mission to seek opportunities that capitalize on growth trends and extend into new food categories.
The new division is part of an overall transformation of the company, which started with the acquisition of Snack Factory Pretzel Crisps in 2012, and was followed by the divestiture of the Private Brands business, the acquisition of Baptista’s Bakery and the acquisition of a majority stake in Late July Organic Snacks, all of which took place in 2014.
