KANSAS CITY — Hostess Brands L.L.C. is adding to its product line with the launch of a new flavor: sea salt caramel. The new variety will be available in the company’s CupCakes and Zingers lines until July 31.
Each sea salt caramel CupCake features a golden yellow cake with a core of caramel creme filling, iced with caramel frosting and crowned with The Original Squiggle.
Sea salt caramel Zingers feature a cake with Hostess’ signature creme filling, topped with a ribbon of caramel and covered in a layer of chocolate. Both the CupCakes and Zingers are garnished with a sprinkling of sea salt to achieve a sweet and salty taste, the company said.
“We’re thrilled to offer Hostess fans and caramel lovers these scrumptious sea salt caramel treats,” said Ellen Copaken, senior director of marketing, Hostess Brands, L.L.C. “It’s been nearly two years since ‘The Sweetest Comeback in the History of Ever,’ and Hostess is continuing to evolve and innovate. Bringing back cherished favorites is still a priority, but we’re also dreaming up tasty new creations and flavors. We want to surprise and delight our fans while raising the bar for excellence in the baked goods industry.”
Hostess said it plans to debut several new sweet goods over the next year, and recently added limited-edition red velvet CupCakes. Following strong demand, Hostess said the red velvet CupCakes will become a permanent item nationwide this summer.
