The U.S. Pavilion, sponsored by BEMA, will be located at the front of Hall B-1, just inside the Munich fairground’s main west entrance at iba 2015. This hall is busy during the first hour or two of the show as visitors stream into iba 2015.

The BEMA U.S. lounge will be hosted by multi-lingual translators available on a shared basis to all pavilion exhibitors. The translators also will serve snacks to BEMA customers and guests.

Kerwin Brown, BEMA’s president and chief executive officer, noted the 2016 International Baking Industry Exposition will have a much greater presence in the pavilion. BEMA is sponsoring two networking events. It’s hosting two tables at the iba fairgrounds Oktoberfest tent for BEMA members and their customers. The association also is partnering with Kallman Associates, organizers of the U.S. Pavilion, for separate events among exhibitors and their customers.