ORRVILLE, OHIO — The White Lily Foods Co. is expanding its lineup with three culinary-inspired flour blends. A partnership with Shepherd's Grain, a group of wheat growers in the Pacific Northwest, allows each bag of White Lily premium flour to be traced back to the farmers who grew the wheat.
The three new flours to be introduced nationwide this July are:
• White Lily Wheat and Red Grape Seed Flour Blend
• White Lily Wheat and White Grape Seed Flour Blend
• White Lily All-Purpose Wheat Flour.
The wheat used in the flours has been grown sustainably by Shepherd’s Grain farmers who practice no-till farming, White Lily said.
“We are delighted to partner with White Lily, a brand with an incredibly rich history and national reach,” said Mike Moran, general manager at Shepherd’s Grain. “This partnership will not only provide quality flour for home bakers across the country, but also better connect them to the growers behind these premium products, helping to bridge the disconnect between consumer and farmer.”
Consumers can learn about the farmers who harvested the wheat by entering a code found on the flour package at WhiteLily.com.
“The new White Lily premium flour blends lend rich, full flavors to both sweet and savory baked goods,” the company said. “The Wheat and White Grape Seed Flour Blend is best suited for dishes and baked goods lighter in color and pairs well with flavors such as citrus, apple and pear. The Wheat and Red Grape Seed Flour Blend lends a purple hue to baked goods and is better suited for rich flavors like smoked meats, cherries, mushrooms and chocolate.”
