Breadsense will provide consumers with research-based information about the nutritional benefits of consuming bread and whole grains.

FORT WAYNE, IND. — Aunt Millie’s Bakeries has launched Breadsense, a new industry-focused digital media campaign. Through a campaign web site at www.breadsense.com and social media channels, Breadsense will provide consumers with research-based information about the nutritional benefits of consuming bread and whole grains, according to Aunt Millie’s.

“There is a lot of misinformation out there,” said J. Bohn Popp, vice-president of marketing for Aunt Millie’s. “Breadsense is a place for consumers, nutritionists, and other bread brands to find research-based resources and sensible information about bread.”

Aunt Millie’s developed Breadsense as a blog in 2015 in collaboration with Common People United of Fort Wayne. The blog’s positive reception led Aunt Millie’s to expand the campaign with the hope that consumers, and possibly even other brands, will join in the mission to spread awareness about the importance of eating grains. Through partnerships with nutritionists such as Lela Iliopoulos, M.S., R.D.N., of Chicago, Breadsense offers real-world applications of scientific research.

Lela Iliopoulos, M.S., R.D.N., nutritionist

“I think consumers, dietitians and others in the industry will find Breadsense useful because we take popular myths about bread, gluten, and then we look at what the scientific research has to say and apply it to real life,” Ms. Iliopoulos said. “So many of my clients are confused about what counts as good nutrition, and whether you’re a mom, a nutritionist or just a fellow bread-lover, Breadsense provides answers.”

The Breadsense web site and campaign will be promoted on-line throughout the year. New articles and recipes will be posted weekly, and visitors may sign up to receive email updates. To view Breadsense and learn more about bread, gluten, carbs and whole grains, visit www.breadsense.com.