Kellogg's "Breakfasts for Better Days" initiative sought to provide 1 billion servings of cereal and snacks to children and families in need around the world by the end of 2016.
BATTLE CREEK, MICH. — Less than three years ago, The Kellogg Co. launched “Breakfasts for Better Days,” an initiative developed with a goal of providing 1 billion servings of cereal and snacks to children and families in need around the world by the end of 2016. On Feb. 4, Kris Charles, vice-president of communications, philanthropy and sustainability at Kellogg, announced the company has exceeded its goal.
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| Kris Charles, v.p. of communications, philanthropy and sustainability at Kellogg |
“We’ve provided more than 1.4 billion servings of cereal and snacks to those who need it most since the launch of Breakfasts for Better Days,” Ms. Charles said.
She said the number of servings Kellogg has donated equals 62.5 million lbs, or approximately 1,800 semi-trucks full of food.
“Yet Breakfasts for Better Days isn't just an abstract number — providing more than a billion servings of food,” she explained. “It’s about addressing hunger, one child at a time. One person at a time. One meal at a time. The sad fact remains that today, one in nine people are going hungry around the world. Our work has only just begun. There’s so much more work to do. So many people to help. And we’re up for the challenge and will continue to play a role in the months and years ahead.”
