LOS ANGELES — Snack it Forward L.L.C., a maker of better-for-you snacks, including Sunkist Fruit Chips, has strengthened its management team with the addition of several industry veterans to key management roles.

Scott Sturgill, new chief product officer for Snack it Forward

Scott Sturgill, a food and nutrition industry executive with more than 25 years of experience, has joined the company as chief product officer. Mr. Sturgill spent the previous four years as vice-president of product development at South Beach Diet. Earlier, he held executive leadership positions in R.&D. and corporate purchasing at Nellson Nutraceutical. Additionally, he has held positions in product development at Mars, Inc.

David Cosgrove has joined the company as vice-president of finance. Mr. Cosgrove is a corporate finance and accounting executive with more than 20 years of experience in private equity-backed and publicly-traded companies. He earlier worked for The Boeing Co., Pacific Energy Partners and Memorial Resources Development. He also has provided merger and acquisition transaction execution advisory to executive management teams as a consultant for DLC Inc.

Kevin Kuehler, new v.p. of marketing and insights for Snack it Forward

Kevin Kuehler has been hired as vice-president of marketing and insights. Mr. Kuehler is a marketing and sales executive with more than 20 years of experience with Fortune 500 consumer packaged goods companies. He has managed food, drug and mass sales teams with companies such as SC Johnson and Pfizer, and has held marketing leadership roles at Philips and Mattel.

“With these key hires, I am confident that we have built the right team to lead Snack It Forward through this period of rapid growth and profitability,” said Nick Desai, founder and chief executive officer of Snack It Forward. “We have attracted a talented team of industry veterans who are not only proven business leaders, but also represent tremendous expertise in developing and growing brands. These members of my management team will lead our efforts to scale up our model and create a sustainable portfolio of innovative healthy snacking solutions that today’s consumer wants.”