NORWALK, CONN. — Pepperidge Farm, Inc., a division of The Campbell Soup Co., has teamed with global promotional agency TLC Marketing to launch a digital rewards program for consumers on www.PepperidgeFarmReward.com.
The eight-week loyalty program will offer rewards to Pepperidge Farm consumers when they purchase three loaves of Pepperidge Farm Farmhouse or Whole Grain sandwich bread between April 19 and June 19. The rewards include manicures/pedicures, hair styling, makeup applications, fitness classes, personal training sessions, yoga or Pilates classes, roller skating passes, nutritional consultations and more.
To claim the rewards, consumers must upload images of their receipts on the Pepperidge Farm web site. They then will receive a reward code via email that may be redeemed on the web site.
The program is in all markets where Pepperidge Farm Farmhouse and Whole Grain bread is distributed. A full list of participating breads for purchase may be found at www.pepperidgefarmreward.com/participating-breads/.
“We’re connecting with our consumers in a new, intimate way,” said Hector Briones-Sanchez, business director of fresh and frozen bakery, Pepperidge Farm. “Life can be hectic, and this loyalty program is our opportunity to give consumers the relaxing and personalized experience they deserve with local businesses. For Pepperidge Farm, the care we put into our products extends to caring for our consumers.”
