LOS ANGELES — The retail roll-out of Otis Spunkmeyer sweet goods is officially under way, as the company has introduced a new line of 20 pre-packaged products. The new consumer-focused retail line, which features a “No Funky Stuff” tag line, includes snack cakes, loaf cakes, mini muffins, mini cupcakes, and cookies in a variety of classic flavors.
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| Kristina Dermody, president of Otis Spunkmeyer |
“Otis Spunkmeyer cookies have been a consumer favorite for 35 years, but until recently have only been offered through our food service business,” said Kristina Dermody, president of Otis Spunkmeyer. “We are thrilled to now expand our offerings to grocery chains and also increase our line to include an array of 20 new treats so people can indulge in our favorite snacks whenever they want.”
The “No Funky Stuff” tag line means all foods are made without artificial flavors or colors, high-fructose corn syrup, or partially hydrogenated oils. Additionally, all snacks are individually wrapped, making them a fit as an on-the-go snack option for consumers.
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| Jonathan Davis, senior vice-president of innovation at Aryzta North America |
“We respect that shoppers are savvier than ever, which is why we worked to develop a food line that is truly different among the competitive sector and provides a more transparent approach to baked goods,” said Jonathan Davis, senior vice-president of innovation at Aryzta North America.
The products carry a suggested retail price of $3.49 to $6.99.
Otis Spunkmeyer products are available at grocery stores nationwide, including Wal-Mart Stores, Inc., and also are sold on-line via Amazon Fresh. The brand is expected to continue growth across most major grocery and club stores throughout 2016.
The Otis Spunkmeyer brand is owned by Aryzta AG.
