Michel et Augustin makes and markets a premium range of biscuits, dairy products, fresh desserts and beverages.
PARIS — Groupe Danone and the shareholders of Michel et Augustin are negotiating the possibility of Danone acquiring a minority interest in the French company that makes and markets a premium range of biscuits, dairy products, fresh desserts and beverages. Michel et Augustin had sales of about €40 million in 2015.
Danone’s expertise could help Michel et Augustin accelerate its international development, particularly in the United States, while maintaining its originality, according to Paris-based Danone. The deal would be the first for New York-based Danone Manifesto Ventures, Danone’s newly created corporate venture capital unit that should become fully operational this fall. Through Danone Manifesto Ventures, Danone can invest in companies and provide them with financial and operational support.
