PORTLAND, ORE. — Bob’s Red Mill is introducing a new emblem on its packaging to indicate its commitment to non-bioengineered ingredients. The new “Sourced Non-GMO Pledge” emblem indicates that all ingredients sourced for a product have been declared by their suppliers to have been made without the use of bioengineering.
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| Matthew Cox, vice-president of marketing at Bob’s Red Mill |
“While our commitment to sourcing non-G.M.O. ingredients has always been a part of how we operate, our intent with the Sourced Non-GMO Pledge emblem is to make that commitment very visible to consumers,” said Matthew Cox, vice-president of marketing at Bob’s Red Mill. “As more and more people express a desire to know exactly what is in the food products they consume, our aim is to be as transparent as possible.”
Bob’s Red Mill has documentation verifying that no ingredient was bioengineered and conducts audits of suppliers annually. Additionally, the company sources certified organic ingredients whenever feasible, and by definition, foods that are Certified U.S.D.A. Organic are made only with ingredients that have not been bioengineered.
“With our Sourced Non-GMO Pledge, we’re addressing possible consumer questions in a proactive way,” Mr. Cox said. “Our consumers hold us to very high standards, and this new pledge is just one more way to instill confidence that we continue to meet those standards.”
