LIBERTY, N.Y. — BFY Brands has introduced a new brand identity for its PopCorners, Bean Crisps and Crinkles line of products: Our Little Rebellion. Packaging for products under the Our Little Rebellion brand features bright colors coupled with real food photography showcasing the “perfectly imperfect, light and crispy texture of each popped snack,” according to BFY Brands.
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| Paul Nardone, c.e.o. of BFY Brands |
“Our vision with Our Little Rebellion is to give consumers undeniably delicious snacks that don’t sacrifice taste, nutrition or quality, and our new packaging better communicates this commitment while creating cohesion across all of our brand pillars,” said Paul Nardone, chief executive officer at BFY Brands. “What began as PopCorners, Our Little Rebellion is now a righteous family of snacks that we believe will change the face of the category by challenging people to expect more from their snacks. From pioneering new ways to process our ingredients, to transparently sourcing each non-G.M.O. corn crop, we’re committed to striving for the best in everything we do, so all our fans can enjoy something a little better.”
Our Little Rebellion snacks are Non-GMO Project verified, certified gluten-free and OU kosher. Products within the snack line include:
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• PopCorners — light, crunchy triangular-shaped popped corn snacks that are available in a variety of flavors, including: Carnival Kettle, Cheddar Feel-Good, Salt of the Earth, Smokin’ Jalapeño White Cheddar, Sweetly Salted Caramel, Cinema Style, Sweet Heat Chili.
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• Bean Crisps — thin and crispy popped crisps packed with peas and beans. Bean Crisps include 4 grams of protein and 3 grams of fiber per serving, and come in flavors such as Salt of the Earth, Cha Cha Chili, and Saucy Salsa (Verde).
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• Crinkles — thick and crunchy popped potato crisps available in such flavors as Salt of the Earth, Big Ol’ BBQ, and Mom’s Sour Cream & Onion.
PopCorners, Bean Crisps and Crinkles are available at conventional retailers, natural food stores, and club and convenience channels throughout the United States, as well as on-line retailers.
BFY Holdings was formed in June 2015 after Permira, an international private equity firm, acquired Medora Snacks, L.L.C. and Ideal Snacks Holding Corp. PopCorners, Bean Crisps and Crinkles previously were marketed under the Medora Snacks brand.
