Pepperidge Farm's "Sandwich with the Best" campaign includes a partnership with Chef Jeff Mauro.

NORWALK, CONN. — Pepperidge Farm, Wal-Mart Stores, Inc. and celebrity chef Jeff Mauro are partnering in a new promotional campaign. The nationwide effort, “Sandwich with the Best,” launched Sept. 6 and continues through June 2017. The campaign includes new premium sandwich recipes, four signature how-to videos, bundled product offerings and exclusive in-store merchandising activation at Wal-Mart locations.

“We’re embarking on a journey to make sandwiches exciting again,” said Chris Foley, senior vice-president and chief marketing officer, Pepperidge Farm. “Pepperidge Farm is committed to bring premium, affordable sandwiches that fit your tastes and lifestyle.”

For his part, Mr. Mauro, who is known for his gourmet sandwiches, is crafting 12 simple, creative sandwich recipes, including: honey ham and heat; mesquite smoked turkey and apple club; turkey Reuben; and the Presto Pesto.

For his part, Mr. Mauro is crafting 12 simple, creative sandwich recipes.

“Sandwiches are a staple of bagged lunches and quick dinners, and Pepperidge Farm sandwich bread is essential to make the meal premium,” Mr. Mauro said. “With children going back to school and our lives getting back to our regular routines, we’re giving you the tools to stay creative in the kitchen and still get the nutrition and fuel you need out of your meal, even when you’re running short on time.