ROBESONIA, PA. — Dulcie Freymoyer has been promoted to vice-president of marketing at Reading Bakery Systems (RBS).
Ms. Freymoyer most recently was marketing director for nearly two years at RBS. Earlier, she was marketing manager for seven years. She joined RBS in 2004 as a marketing assistant.
“Since Dulcie joined RBS, she has assumed ever greater responsibilities in our marketing operation,” said David A. Kuipers, senior vice-president of sales and marketing at RBS. “As the company has grown, marketing activities have increased, and Dulcie has demonstrated repeatedly that she has the resources to manage this growth.”
In her new role, Ms. Freymoyer will be responsible for trade show exhibits, advertising, web site development, promotional video production, collateral production, social media planning, product photography and technical content. She also will continue managing her existing responsibilities while serving as the marketing point of contact for RBS’s sister companies in the Markel Food Group.
“Dulcie has become an integral and trusted part of the management team as we have grown,” Mr. Kuipers said. “We look forward to her marketing leadership as RBS continues to grow.”
