KANSAS CITY — Hostess Brands L.L.C. has put a new twist on its traditional Twinkie snack cake with the introduction of Chocolate Cake Twinkies. Hostess said it has offered limited-edition items featuring different crème fillings, but this is the first time the company has made changes to the golden sponge cake that Twinkies is known for.
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| Burke Raine, senior vice-president and c.m.o. at Hostess |
“Be it new flavors, new formats or different parts of the store, Twinkies are so iconic and well known that we have endless opportunities to extend the brand in ways that others can’t,” said Burke Raine, senior vice-president and chief marketing officer at Hostess.
Hostess said the Chocolate Cake Twinkies scored high in concept tests as well as a blind taste test in which the vast majority of consumers said Chocolate Cake Twinkies met or exceeded expectations.
Additionally, Hostess is offering Fudge Covered Twinkies, more commonly known as the Chocodile. Fudge Covered Twinkies feature a Twinkie enrobed in a smooth fudge layer and have been reinvented by its larger size, a higher crème-to-cake ratio, an intensified fudge coating and slightly modified shape.
Both Hostess Chocolate Cake Twinkies and Fudge Covered Twinkies are now available at retailers nationwide and are sold in single-serve, twin-pack and multi-pack formats.
