RICHMOND, VA. — Wholesome Harvest Baking, a subsidiary of Grupo Bimbo S.A.B. de C.V., has unveiled plans to invest $22.1 million to upgrade equipment and add a production line for artisan bread at its facility in Roanoke, Va. The company said it will retrain 324 existing employees to operate the new machinery with support from the Virginia Jobs Investment Program (VJIP).
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| Terry McAuliffe, governor of Virginia |
“Wholesome Harvest Baking’s products are consumed around the globe, and we are proud that this industry giant continues to invest in the Commonwealth,” said Terry McAuliffe, governor of Virginia. “This expansion strengthens the company’s future in the city of Roanoke and allows it to continue to benefit from the region’s infrastructure, assets and strategic location. Staying competitive in a global market demands businesses’ constant evaluation of new technologies and requires a workforce with skills of the 21st century. The Virginia Jobs Investment Program helps ensure that our labor pool is readily recruitable, trained and highly productive, which remains a key focus as we continue to diversify and build the new Virginia economy.”
Grupo Bimbo acquired the Wholesome Harvest Baking business as part of its 2014 acquisition of Canada Bread. Wholesome Harvest makes artisan bread, sourdough bread, sandwich bread, hot dog and hamburger buns, croissants, scones and biscuits. The company supplies frozen and par-baked products to retail operators and in-store bakeries.
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| Dan Curtin, president of Wholesome Harvest Baking |
