The snacking drive
Bakers find inclusions to be useful ingredients that differentiate and “premiumize” mainstay snack products. This has become important because frequent snacking characterizes modern eating styles.
It’s important to note that snacking drives change across the day, as do snack forms, flavors and even nutrition profiles. Morning snacks may be more about satiation and nourishment to get through a hectic start to a day. Think of a whole grain “muffin top” with peanut butter protein chunks and strawberry gems.
An afternoon snack might be for energy or to satisfy a sweet craving. Think of a caffeinated dark chocolate-coated layered bar with a chewy coconut caramel filling. For the evening snack, focus on relaxation and pleasure. How about an oatmeal cookie with green tea bits and a mango almond crumble topping?
“Inclusions can add excitement, visual appeal and texture that attract customers to a product during (different) dayparts,” said Jessica Vogel, marketing communications manager, bakery, Kerry Americas Region. “Bakery products are inherently indulgent, and consumers are most likely purchasing them for a treat or special occasion. Some (bakers) may also add to the health halo of a product by including fruit-based inclusions, nuts and grains.”
