PHILADELPHIA — Flowers Foods, Inc. has partnered with Paramount Picture’s “Transformers: The Last Knight” on six limited-edition Tastykake packages and a sweepstakes for a chance to win prizes on-line.
The limited-edition packaging on Tastykake’s Minis, Butterscotch Krimpets and Peanut Butter Kandy Kakes feature six different Transformers characters: Barricade, Autobot Sqweeks, Bumblebee, Optimus Prime, Grimlock and Megatron.
“Bringing together the iconic deliciousness of Tastykake and the entertaining excitement of the Transformers movie franchise is an exciting prospect for both brands,” said Brent Bradshaw, vice-president of cake marketing at Flowers Foods. “Aligning with the theatrical release of “Transformers: The Last Knight” is a perfect match to Tastykake’s fun positioning and is sure to be a fan favorite.”
In addition to the packaging, Tastykake is running a quiz on-line between May 22 and July 10 at www.tastykaketransformersmovie.com for a chance to win Transformers-themed prizes, Tastykake snacks and more. One grand prize winner will receive a movie-inspired prize pack, including a laptop computer, tablet, Bluetooth speakers, gaming console, four tickets to see the movie, two Transformers voice changer helmets and a Decepticon or Autobot toy from Hasbro’s 2017 product line. Seventy weekly winners will receive other prizes, including Tastykake snack cakes, movie tickets and Transformers branded items.
