THOMASVILLE, GA. — Flowers Foods, Inc. has granted exclusive licensing rights to Weston Bakeries Ltd., Toronto, to produce and market its Dave’s Killer Bread brand in Canada. Effective immediately, Weston will begin importing and distributing the brand to grocery, drug and c-store channels, with eventual plans to make the product locally in Canada. Though production specifics are still in the works, both companies expressed enthusiasm regarding the agreement.
“We couldn’t be more excited to expand our loyal fan base of ‘Killer Breadheads’ to the Canadian market, and Weston Bakeries is the perfect partner to make this happen,” said David Roach, senior vice-president of organics, Flowers Foods.
“Weston Bakeries is excited to break bread with a brand as unique as Dave’s Killer Bread and bring bold organic grain bread products to Canadians,” said Andrea Hunt, vice-president of marketing, Weston Bakeries. “Consumers are looking for exceptional tasting bread that they can feel good about eating, and Dave’s Killer Bread kills it in this respect.”
Dave’s Killer Bread was first introduced at the Portland Farmers Market in Portland, Ore., in 2005 and was acquired by Flowers Foods in 2015, allowing its products to be more widely distributed across the United State. Five of the brand’s 19 varieties will be sold in Canada. Ms. Hunt added that Weston is “always exploring innovation opportunities across all its brands.”
