Sweeter balance

The food and beverage industry faces a daunting challenge of delivering indulgent tastes with less added sugars in a clean label package.

“This is very much in the news and in people’s minds as we contemplate the label changes that will be happening in the United States with more messages on front of pack about sugar and the breakout of added sugar in the Nutrition Facts Panel,” Ms. Nielsen said.

Sugar-related claims have shown strong growth in global product launches; new products with no added sugar have increased 21% in the past five years.

“Other claims include ‘sugar free’ and ‘low sugar,’” Ms. Nielsen said. “All are growing, and we expect that to continue.”