KANSAS CITY — The dynamic duo of chocolate and peanut butter is permeating new product launches.
Peanut butter pairs with chocolate in Hostess Brands’ new treat. The company teamed up with Nestle USA, Inc. to launch Hostess Brownies made with Butterfinger, featuring a brownie enrobed in fudge coating with Butterfinger candy pieces sprinkled on top. The brownies join a handful of new chocolate and peanut butter products launched by Hostess this year, including Chocolate Peanut Butter Twinkies and Peanut Butter Ho Hos.
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| Burke Raine, c.m.o. for Hostess |
“As we continue our chocolate-peanut butter innovation streak, the brownie segment brings even more opportunities to get creative with our expanding portfolio,” said Burke Raine, chief marketing officer for Hostess. “By pairing the ‘crispety, crunchety, peanut-buttery’ taste of Butterfinger with our indulgent and delicious brownies, we are bringing two powerhouses together.”
General Mills, Inc. is introducing Nature Valley Layered Bars, which feature either a combination of chocolate and peanut butter or chocolate and almond butter. The 190-calorie bars consist of layers of granola, nuts, chocolate and either almond butter or peanut butter.
Protein, peanut butter and chocolate combine in One Brands’ new protein bar flavor. New peanut butter chocolate cake One Bars contain 20 grams of protein and 1 gram of sugar.
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| Peter Burns, c.e.o. of One Brands |
“Through our ongoing research, we recognized One consumers are looking for peanut butter and chocolate flavored snacks, post-workout treats and desserts, so we delivered,” said Peter Burns, chief executive officer of One Brands. “Like all our products, the best part about One Bars is that we provide 20 grams of protein and only 1 gram of sugar per serving — there is no need to feel guilty afterward as you would with a traditional candy bar, and you do not have to sacrifice on taste."
