“It will be tough for both national brands and store brands to keep prices down,” said Kathie Canning, editorial director,
Progressive Grocer’s Store Brandsmagazine. “But the national brands have big advertising budgets and other costs that store brands do not have that will adversely impact final pricing. I think both the national brands and the store brands will have to pass the costs on to consumers. But the price gap between them will remain, so store brands still will be priced lower.”
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