Pepperidge Farm, Norwalk, CT, launches the Neon variety of its Goldfish Colors crackers in even brighter shades of yellow, orange and purple. The neon-colored, fish-shaped crackers are baked with real cheese and contain no artificial coloring or trans fat. The Goldfish Colors crackers retail for $2.19. The company also offers Goldfish Made with Whole Grain. Each 55 cracker serving contains 12 g of whole grains.www.pepperidgefarm.com