IRVING, TEXAS — Interstate Bakeries Corp. has changed its name to Hostess Brands, Inc. The new name is based on market research and leverages the Hostess brand, according to the company.

"Hostess has been an important part of Americana for generations, and is synonymous with quality and great tasting treats," said Craig Jung, chief executive officer. "It is a name that consumers, customers, and our employees recognize and hold in high regard.

"While we considered many potential names — one stood out — Hostess Brands. Hostess is well recognized, trusted and the company’s best-selling brand with more than $1 billion in annual retail sales. Changing our name to Hostess Brands is another important step toward a bright future for our company."