LAKEWOOD, COLO. — James P. O’Reilly has been named chief concept officer at Einstein Noah Restaurant Group. Mr. O’Reilly will be responsible for all aspects of store branding and concept development, including advertising, merchandising, promotion and innovation. He also will be responsible for Einstein Noah’s information technology department, as well as restaurant development and real estate.

Prior to joining Einstein Noah, Mr. O’Reilly was senior vice-president of U.S. marketing at Yum! Brands. Earlier, he was chief marketing officer for KFC in the United States. During his 12 years with Yum! he also held various senior level marketing positions at the company’s core concepts, including Pizza Hut, KFC and Taco Bell.