IRVING, TEXAS — Through its Hostess brand Interstate Brands Corp. has launched a Halloween contest for the chance to win a $1 million sweepstakes.

The contest lasts from Sept. 28 through Oct. 26. Consumers may visit www.hostesscakes.com to play an instant-win match game featuring Monsters vs. Aliens characters for the chance to win the video game for Nintendo Wii and a game console. Consumers may play once a day. Each play earns consumers an entry into the sweepstakes for the chance to win $1 million.

Hostess also is introducing two limited-edition Monsters vs. Aliens-themed snack cakes to go along with the DVD and Blu-ray releases of the movie.

The promotions are a part of a partnership with DreamWorks Animation SKG, Inc.