LA JOLLA, CALIF. — Kashi has launched GoLean Crisp! Cinnamon Crumble, a new cereal that combines whole grain clusters with natural cinnamon.

“At Kashi, we believe that breakfast should offer sustenance and also be something you can enjoy eating,” said Jeff Johnson, senior nutritionist and natural lifestyle expert at Kashi. “We received a very positive response after introducing GoLean Crisp! cereal last year, so we want to continue surprising people with new ways to get as much protein as an egg. The sweet, warm flavors in Kashi GoLean Crisp! Cinnamon Crumble cereal are a perfect, great tasting way to start the morning with the protein you need.”

Each serving of Kashi GoLean Crisp! Cinnamon Crumble offers 10 grams of protein, 9 grams of fiber and 20 grams of whole grains. Additionally, the cereal is minimally processed with all natural ingredients and no high-fructose corn syrup.

The cereal is available at grocers and natural food retailers nationwide for a suggested retail price of $3.99.