ROBESONIA, PA.— Eu Keong (EK) Low has joined Reading Bakery Systems as the equipment supplier’s sales manager for South East Asia. He will report to David Kuipers, senior vice-president of sales and marketing for RBS.

He has worked in a variety of industries, including environmental technology and food machinery. He was a sales manager at Rieckermann, an equipment manufacturer in Malaysia that produces dairy, cocoa, chocolate and baking processing machinery, for eight years. He graduated from Monash University in Australia with a bachelor’s degree in engineering and honors in mechatronics.

“The South East Asia region is an important one for RBS, and we see many opportunities for applying our snack systems to local needs,” Mr. Kuipers said. “Mr. Low’s experience will be a positive addition to our sales efforts in this important region and will give us leadership as we make our systems relevant to these markets.”

Mr. Low’s hiring comes as RBS ramps up its expansion in Southeast Asia. Joseph Zaleski, president, RBS, said the company plans to add more personnel and technical resources in order to develop market-appropriate baked snack systems in the region.