HACKETTSTOWN, N.J. — Snickers is losing its classic crunch in a new range of chocolate bars featuring a creamy nut butter filling. Set for a January debut, Creamy Snickers bars combine caramel and a milk chocolate coating with almond butter, peanut butter or maple almond butter.
“For nearly a century, fans have made the classic Snickers bar an icon with its satisfying layers of nougat, caramel and signature peanut crunch,” said Josh Olken, brand director for the Snickers brand. “We listened to our consumers’ desires for new tastes like almond butter and paired it with an innovation on texture. With Creamy Snickers bars, our fans can discover new tastes, and can now get Snickers satisfaction in both crunchy and smooth.”
The new varieties will be available in single (1.4-oz), share (2.8-oz) and stand-up pouch (7.7-oz) sizes.