PRINCETON, N.J.  — Solvay has opened a new Vanil’Expert Center at its North American headquarters in Princeton. The center will provide Solvay’s customers with technical and product development support across its range of vanillin-based systems with a focus on the natural trend. It features dedicated food laboratory and sensory analysis areas.

“The new Vanil’Expert Center highlights our commitment to drive the industry forward and helping our customers overcome their technical challenges quickly,” said Edouard Janssen, senior vice-president and general manager, Solvay aroma performance, Americas. “In today’s competitive markets, accelerating product development and getting to market first is more important than ever before. The new center will provide valuable support for some of the common technical challenges in food applications, such as switching to natural, and off-note masking in high-protein products.”