MILWAUKEE — Marc Essenfeld has been named chief executive officer of Miller Baking Co., a pretzel manufacturer. He will lead the business under the company’s owner Brian Miller, who is stepping down from his role as c.e.o. to focus on the company’s marketing efforts.

Prior to his new role at the bakery, Mr. Essenfeld spent more than 12 years at Tribeca Oven as the c.e.o. and co-owner. He has also been a consultant for food companies such as Bear Naked Granola and Damascus Bakeries.

“Mr. Essenfeld is an accomplished leader and philanthropist,” said Mr. Miller. “We’re excited for the great mix of leadership, inspiration, operational experience, technical breadth and customer passion that he brings to the table as we continue to deliver on quality and service for our customers.”