PURCHASE, N.Y. — PepsiCo, Inc. said it plans to acquire premium snack brand Pipers, pending approval from the U.K.’s Competition and Markets Authority.
Launched in 2004, Pipers is based in Lincolnshire, England, and creates chips and pea snacks that are distributed across the U.K., Europe and the Americas. PepsiCo hopes to bolster the company’s growth regionally and increase its international exports.
Pipers offers a range of kettle-cooked chips in more than 10 varieties, which include traditional flavors such as pepper and sea salt and vinegar and sea salt as well as unconventional flavors such as sweet chili and chorizo. Its portfolio also includes extruded pea snacks in three varieties: Matar Paneer, Salsa Verde and English Mint.
“We’ve developed innovative products to suit evolving tastes while establishing a strong foothold in the market,” said James McKinney, managing director of Pipers Crisps. “PepsiCo’s commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavor of Pipers crisps.”