BATTLE CREEK, MICH. — The Kellogg’s Rice Krispies brand will roll out Kellogg’s Strawberry Krispies in January. The cereal will be available nationwide at major retailers and grocery stores where breakfast foods are sold. The suggested retail price is between $3.99 and $5.69.
“Our fans are explorers who constantly seek new varieties, flavors and possibilities,” said Chris Stolsky, associate director of marketing for Rice Krispies. “We are introducing Strawberry Krispies to give them just that, a new cereal with endless moments of goodness packed in each bite.”
Battle Creek-based Kellogg also offers Rice Krispies cereal, Cocoa Krispies cereal, Frosted Krispies cereal and Rice Krispies Treats cereal under its Rice Krispies brand portfolio.