DALLAS — Jacqueline O’Reilly has been promoted to vice-president of marketing for la Madeleine French Bakery & Café. She will report to John Cahill, the company’s president and chief operating officer.

Ms. O’Reilly joined la Madeleine in 2012 and has overseen the marketing team since January 2017. Prior to joining la Madeleine she was an account supervisor at TracyLocke for Pizza Hut, Hewlett-Packard and Sonic Drive-In. Earlier, she was a brand spokesperson for the Oscar Meyer Wienermobile.

She is a graduate of the Business Honors Program from the University of Texas at Austin McCombs School of Business. She also studied consumer behavior at the ESCP-EAP European School of Management in Paris.

“We are lucky to have Jacqueline on our team,” Mr. Cahill said. “She has emerged as a true brand champion with a passion for la Madeleine that is unmatched. Her leadership has raised the marketing team to new heights to continuously deliver great results.”

Founded in 1983, la Madeleine operates more than 80 corporate and franchise bakeries in 10 states. The company is owned by Le Duff America, Inc., a subsidiary of Renne, France-based Group Le Duff, which was founded by Louis Le Duff in 1976.