TORONTO — After successfully raising $5 million in equity to launch in the United States, The Good Fat Co. announced that it is ready to take on the country’s growing market for ketogenic products.
The Canadian company produces love good fats bars, which contain 1 to 2 grams of sugar, 14 grams of fat and are available in six flavors. With bars in more than 2,500 Canadian stores, the brand has grown its revenue by more than 5,400% year-over-year.
Love good fats bars will make their debut at Whole Foods grocery stores across America on Jan. 21. The stores will carry peanut butter chocolate, mint chocolate chip and chocolate chip cookie dough varieties.
To support the launch, the company is expanding its marketing and operations team and strategically planning the roll-out. Its marketing plan includes in-store demonstrations, television ads, digital marketing initiatives and trade show appearances.
“We’ve built the business from the grassroots up using word of mouth, social media and sampling opportunities,” said Suzie Yorke, founder and chief executive officer, love good fats. “When people try the bars, they love them. We’re getting great consumer feedback on our bars — the texture is truffle-like and just delicious.”
Over the next few months, the company plans to build a network of retailers in North America that grows its reach and in-store presence. This includes increasing distribution through Costco’s Canadian web site and its six stores in Toronto, Ottawa and Moncton.
“Of course, we’re excited to launch in all U.S. Whole Food stores in January,” Ms. Yorke said. “But the coming months will bring our bars to even more store shelves and more consumers.”