NEW YORK — Mayur Gupta has been named chief marketing officer for Freshly, a direct-to-consumer meal delivery company. In his new role, Mr. Gupta will oversee all consumer-facing marketing, including driving growth, building the brand and enhancing Freshly’s consumer insights.

Mr. Gupta joins Freshly from Spotify, where he was most recently vice-president of growth and marketing. Prior to his time at Spotify, he held various leadership roles at Healthgrades, Kimberly-Clark and SapientNitro.

“Freshly is at a pivotal point right now —we’re experiencing huge growth as the market is rapidly shifting from time-consuming meal kits to options that are both easy and healthy for every day,” said Michael Wystrach, chief executive officer and founder of Freshly. “Our fresh-prepared meals are ready to eat in 3 minutes, and that’s what busy health-focused consumers are looking for now. Mayur’s extensive background and data-inspired brand building will help usher Freshly into its next phase as we continue to grow the intersection of food and wellness with a holistic, customer-first approach. Mayur’s proven ability to build and lead large teams while helping shape an industry makes him the perfect addition to our executive team.”

Freshly offers a weekly subscription service that features a rotating menu of 30 prepared meals. Meal offerings, which are all gluten-free, include such options as penne Bolognese, grilled chicken risotto, teriyaki salmon cakes and Moroccan-style chicken tagine. All dishes contain no artificial flavors, colors, sweeteners, refined sugars, artificial preservatives or hydrogenated oils.

In June 2017, Nestle USA acquired a minority interest in Freshly. Nestle was the lead investor in a $77 million round of funding that helped the company construct a new kitchen and distribution center in Savage, Md., in 2018.