HACKETTSTOWN, N.J. — Three globally inspired flavors will join the M&M’s Peanut lineup for a limited time as part of the brand’s latest Flavor Vote campaign. Varieties include Mexican jalapeño, Thai coconut and English toffee.
Beginning Jan. 28, consumers may purchase the products at retailers nationwide and vote online at www.flavorvote.mms.com. The variety with the most votes will be announced in August and will remain on shelves. Mars, Inc. launched the first M&M’s Flavor Vote in 2016, in which coffee nut emerged victorious. In the second Flavor Vote in 2018, crunchy mint received the most votes.
“With M&M’s Flavor Vote back this year, we’re thrilled for our fans to vote and are sure the three internationally-inspired flavors will excite their taste buds,” said Allison Miazga-Bedrick, brand director of M&M’s. “We believe flavors have the power to transport you, and this time, we are making that journey a reality by offering participating fans the chance to win a trip around the world.”