RICHVALE, CALIF. — George Orosz has been named to the newly created role of vice-president of sales at Lundberg Family Farms, a provider of organic rice, rice products and U.S.-grown quinoa. Mr. Orosz had been with Schwan’s Co. for the past six years, most recently as senior director of sales for the club channel. Earlier, he worked for Hostess Brands, ZoomSystems, Archway & Mothers Cookie Co., The Gillette Co., The Coca-Cola Co. and Nabisco Biscuit Co.

He received a bachelor’s of science degree in marketing and finance at California State University in Chico and a master’s of business administration degree in marketing from the University of Phoenix.

“George brings energy and experience to Lundberg Family Farms,” said Grant Lundberg, chief executive officer of Lundberg Family Farms. “He is an outstanding addition to our team and will help us continue our growth and representation at retail.”

Todd Kluger, who had been vice-president of sales and marketing, now will lead marketing operations as vice-president of marketing.