LAS VEGAS — The Tortilla Industry Association (T.I.A.) will celebrate 30 years at its annual convention to be held May 10-11 at the Mandalay Bay Resort Casino in Las Vegas.

T.I.A. alternates locations year-to-year, and Jim Kabbani, chief executive officer, is excited to welcome people to one of the best venues to date, and one T.I.A. has never visited before. Previous conventions have been held at the JW Marriott Desert Springs Resort & Spa in Palm Springs, Calif.; the Paris Las Vegas; and at Harrah’s Resort Southern California in San Diego.

“We have noted that whenever T.I.A. locates its convention at a new venue, there is a jump in attendance,” he said. “Our members enjoy trying new things and visiting new places. The Mandalay Bay is a legendary property known for its beauty and elegance as well as an abundance and variety of activities restaurants and other fun options. Many of our members have suggested we try to contract with them for a convention, and for 2019, conditions were ripe for us to reach an agreement with this hotel.”

Beyond the setting, this year’s show is also loaded with new educational content and networking opportunities. Because of the event’s size, averaging about 500 to 600 attendees in the past, Mr. Kabbani said the convention provides people the chance to make valuable connections in ways larger shows don’t. The list of attendees includes business owners and senior managers involved in all types of tortilla production from traditional tortillas and flatbreads to wraps and chips. T.I.A. members have ample opportunities to network over the two-day convention, starting with the T.I.A. golf tournament through the opening reception, the annual awards banquet and the exhibit hall itself.

This year’s educational curriculum is based on survey feedback from T.I.A. members who provided insight into what is driving the industry. Mr. Kabbani said the speaker lineup and educational sessions are designed to reflect the member needs and provide useful information to attendees. Members identified several key trends, including evolving market tastes, regulations, and products and services.

“Attending the T.I.A. convention gives participants the chance to get up to date on all three,” Mr. Kabbani said.

Advance registration is open through April 10, and room rates at Mandalay Bay are $150 per night for attendees. Registration for the convention is $399 for T.I.A. members before April 10, when it jumps to $475. Mr. Kabbani encourages members and non-members to register early.

“Besides a fun exciting new venue at Mandalay Bay, the opportunity to see all the latest products under one roof and learn about the latest educational topics, this year’s show being a milestone anniversary will bring many old friends out to celebrate and is sure to have the best networking of any T.I.A. show in many years,” he said.

To celebrate 30 years, Mr. Kabbani said T.I.A. will commemorate the legacy of achievement by its members. This focus on member experience and value is what will take T.I.A. forward into another decade of service to the industry. For more information on registration, educational sessions and speakers, visit www.tortilla-info.com.