CHICAGO — Aryzta is launching Mette Munk branded Danish pastries in the United States and Canada for retail, convenience and food service customers.

Made at Aryzta’s bakery in Odense, Denmark, the premium pastries are crafted with fruit, free-range eggs, certified sustainable palm oil, bourbon vanilla and pure maple syrup.

“We are excited about our Mette Munk Danish pastries because of their rich culture and quality ingredients sourced from all over the world,” said Daniele Bianchini, director of food service marketing for Aryzta. “We keep it simple by only using real, premium ingredients to create the ‘made-from-scratch’ appeal that consumers crave … combined with our craftsmanship and the fact that we bake our pastries with the utmost passion – that’s what you taste.”

Aryzta teams in the United States and Canada will partner with the company’s customers to introduce the Mette Munk pastry line across multiple channels. The line includes a variety of flavors ranging from traditional to exotic, Aryzta said.

“Our customers are striving to trade up their consumers to premium, authentic foods that deliver on a global taste experience,” said Kevin Lake, vice-president of marketing strategy for Aryzta North America. “The quality and authenticity of Mette Munk aligns extremely well with marketplace insights and trends.