KANSAS CITY — Baked foods manufacturers are switching up the size of their staple offerings to accommodate different eating occasions.
Bigger is better for Bimbo Bakeries USA, as the company is supersizing its Thomas’ English Muffins. New Thomas’ King Size English Muffins are a larger version of the breakfast staple designed to accommodate more toppings and be used as buns.
“The new Thomas' King Size English Muffins are a larger version of the iconic breakfast staple featuring even more of the nooks and crannies goodness and serving as the perfect bun alternative for any and all sandwich recipes,” B.B.U. said.
The Campbell Soup Co.’s Lance brand is launching a bite-size version of its sandwich crackers. New Lance Minis come in two variations: Toast Chee Peanut Butter, featuring peanut butter sandwiched between two cheese-flavored crackers; and Whole Wheat Peanut Butter, featuring peanut butter sandwiched between two whole wheat crackers. The snacks are available in a 12-count multipack, an 8.5-oz shareable box and in 2.5-oz single-serve packages.
