MCLEAN, VA. — Anton Vincent has been named regional president of the Mars Wrigley North America region for Mars, Inc., effective May 20. He succeeds Tracey Massey, who has been promoted to global president of Mars Pet Nutrition.

Mr. Vincent joins Mars from Greencore Group USA, a manufacturer of convenience foods. He has been chief executive officer of the business since June 2018. Before that, he spent 15 years with General Mills, Inc. in various leadership positions, including president of the U.S. Snacks, Frozen Frontier and Baking divisions. Prior to General Mills, Mr. Vincent held leadership roles at MCI Telecommunications and Fidelity Investments. He also is a former Applebee’s International franchisee.

“I am very excited to be joining the Mars business,” Mr. Vincent said. “I have long admired Mars’ deep history, global footprint and truly iconic brands, and I look forward to the opportunity to lead our talented teams to help bring more smiles to millions of consumers.”