NEW YORK — AUA Private Equity Partners has acquired TruFood Mfg., Inc., a Pittsburgh-based contract manufacturer. Financial terms of the acquisition were not disclosed.
Established in 1985, TruFood produces private label nutrition and protein bars, baked foods and chocolate moulded products.
"We welcome TruFood as the newest company in our portfolio,” said David Benyaminy, partner of AUA. “TruFood will be a leading manufacturer in the growing snacking and nutrition bar segments and this acquisition is a complement to our growing portfolio of food manufacturers. We see great growth opportunities in this industry and our strategic acquisition of TruFood will not only enhance the AUA portfolio but support TruFood’s long-term success."
The private equity firm said it plans on improving TruFood’s growth potential by providing capital support, operational expertise and enhanced management resources.
While TruFood will retain its chief executive officer Pete Tsudis, AUA has added new senior leadership to help guide the snack company. Ted Schouten will serve as president and Brad Balkovec will serve as chief financial officer. In addition, Martin Frech, who brings experience from Mondelez International and The Hershey Co., will join the TruFood board of directors.
"TruFood is a highly-respected company and industry leader with world-class manufacturing facilities and a customer base consisting of leading CPG companies," said Kyce Chihi, managing director at AUA Private Equity. "We look forward to driving growth through R.&D. and new product development, expanding customer relationships and implementing productivity improvements."