ANAHEIM, CALIF. — Keith Neumann has been named president and chief operating officer at plant-based, organic snack maker Tosi Nutrition.
Mr. Neumann joins Tosi from Clif Bar & Company, where he was senior vice-president, chief marketing officer and general manager. Before that, he held a variety of executive positions at The Quaker Oats Co., Applegate, Egg Strategy, Beam Global Spirits & Wine and Arbor Strategy Group.
Mr. Neumann will be tasked with building the Tosi brand through increased distribution and product innovation, the company said.
The hire marks the next step of growth for the healthy snack business, which closed its series A funding round last year, led by Cambridge Companies SPG.
“When we first invested in Tosi, we were confident that due to the quality and taste of the product, unique form factor, its on-trend positioning, incrementality to the growth in the bar category and other important factors, Tosi was destined for unparalleled growth,” said Filipp Chebotarev, chief operating officer and partner at Cambridge Companies SPG. “With Keith on the team, Tosi has a sophisticated organizational leader to help realize the incredible growth potential of this special brand.”